SEO audit recommendations should be actionable:

 

First and foremost, an audit should be comprehensive. It should cover both structural and content components affecting your SEO visibility. It should provide a “big picture” view of what is happening in your current state. Any missing pieces could result in unnecessary or improper recommendations. Your audit should be easy to understand. As a business owner, you should be able to connect the dots as to how SEO issues are affecting your online priorities, goals, or revenue. Any and all recommendations should clearly ladder up to your over-arching business objectives. Finally, your SEO audit recommendations should be actionable. There should be a clear path to completion; prioritized with projected impact and effort associated with each recommendation. The output of any SEO audit should accurately convey an easy to follow roadmap.