seo report give an overview:

SEO report give an overview of how a website is performing in search engines. Their focus is typically on domain metrics, organic traffic, and rankings. But they also highlight any work done by the SEO agency or freelancer. Good SEO is based on planning and actually doing the work day in, day out. An SEO report is the analysis of this planning and work combo, in order to see the effects produced. It goes without saying really: without analysing your work, how do you know its working? But an SEO report isn’t just for your benefit, primarily it’s for your clients. Without the client being sat next to you while you work, they are going to have no way of knowing what you are doing. Usually, the report is the only way they will be able to see the work you are doing (or the effects of it at least). So an easy to digest report allows clients to vet your work and justify why they keep paying you.